Welcome to Brand Arquitecta. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and share your information when you visit our website, fill out our registration forms, or communicate with us via WhatsApp regarding our courses and services.

Information We Collect

We collect personal information that you voluntarily provide to us when expressing interest in obtaining information about us or our products, or when registering for our courses.

The personal information that we collect depends on the context of your interactions with us and may include:

Contact Data: First and last name, email address, phone number (specifically WhatsApp numbers), and city/location.

Professional Data: Your current profession, background, or learning goals (e.g., whether you are a student, digital marketer, etc.).

Communication Data: The contents of your messages sent to our official WhatsApp business number.

How We Use Your Information

We use the information we collect or receive for the following business purposes:

To facilitate course enrollment: Creating your student profile and granting access to the course platform.

To communicate with you: Sending welcome messages, course details, syllabus information, and answering queries via WhatsApp.

To automate customer support and sales: We utilize an Artificial Intelligence (AI) agent to read, process, and respond to your WhatsApp messages in real-time to provide immediate assistance.

To process payments: Sending automated payment links and confirming transactions.

How We Share Your Information

We only share information with the following third-party service providers to facilitate our automated workflows and deliver our services to you:

Meta Platforms, Inc. (WhatsApp Cloud API): To send and receive messages securely over WhatsApp.

n8n: Our backend automation platform that securely routes your data between our systems.

Google Workspace (Google Forms & Sheets): To capture your initial inquiries and securely store our student lead database.

Razorpay: To securely process course fee transactions. Note: Brand Arquitecta does not store or process your credit card or bank details directly. All financial transactions are handled securely by Razorpay.

AI Processing Providers: To operate our automated assistant, your chat messages may be processed by secure third-party Large Language Models (LLMs). This data is strictly used for generating responses and is not used to train public AI models.

Data Retention

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

Your Privacy Rights & Opting Out

You have the right to control how we communicate with you:

WhatsApp Opt-Out: You can request to stop receiving messages from our WhatsApp business number at any time by simply replying “STOP” or asking our assistant to remove you from our list.

Data Deletion: You may request that we delete your personal information from our databases (Google Sheets) by contacting us directly.

Updates to This Policy

We may update this privacy notice from time to time. The updated version will be indicated by an updated “Last Updated” date and the updated version will be effective as soon as it is accessible.